Nathan Shedroff discussed the clash between two different worlds:
- Business – focused on optimisation and certainty (MVP)
- Design – focused on imagination and ambiguity (experience prototype)
He shared the ‘wave line’ model as a means of breaching the gap.
I liked some of the details he showed, such as showing videos /links to videos on the document/site to verify findings, map variance as well to show what other evidence there is
The Scribera people also did a great sketch of his talk