The Rise of Service Design

Service Design seems to be getting more and more attention these day. UK's Design Council has launched a new programme known as Public Services By Design, while the Netherlands recently hosted a Service Design conference. The idea of service design has been around for a while: IDEO has been doing it for years, and NextD's similar concept of design leadership is also nothing new. However, there are some other consultancies coming to the fore such as Live|Work (case studies) and Engine Group (case studies). It's also becoming especially relevant as science and technology drive more and more companies. Saïd Business School (SBS) at the University of Oxford also have online their results from their study into “Designing for Services in Science and Technology-Based Enterprises”. (Via Putting People First)