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Objectified Film Trailer

This has to be exciting. Gary Hustwit, the director of Helvetica, has done another movie, this time looking at industrial design. Take a look at the movie preview, featuring Jonathan Ive, Dunne and Raby and Naoto Fukasawa to name a few. According to the plot synopsis “Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them. Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?”

Via Slashfilm