From Hot Metal to HREFs: Leading digital design at Monotype

Mark Boulton reflected on his time working at typography foundry Monotype.

  • careful uses of diagrams can help a lot
    • matrices can hep with positioning e.g. how a thing should look is based on the audience
    • a solar system for branding can help with focus e.g. what is core vs what outer (the latter can be parametrised and tweaked)
  • making boring tasks quicker is a good thing both for designers and the people affected
  • good things take time (giving a shit from Leisa)

  • Think about matters of concern vs matters of influence

use only that which works and take it from any place you can find it –¬†Bruce Lee