Content Strategy Nerdery: Erin Kissane

I’ve heard nothing but good things about Erin Kissane as a badass content strategist (and who can pull off pink hair, I salute you).

In this article on Neimen Lab, she suggests that journalism needs:

  1. More data: the advances in journalists using data are great, but they’re only a start
  2. More love for readers: again, there have been improvement in online reading experiences, but they can also be improved
  3. Distillation: journalists still need to know how to tell a story and pick the parts that are important.

(And she asks for more GIFs).

Read the article.