Content Strategy Nerdery: Erin Kissane
I’ve heard nothing but good things about Erin Kissane as a badass content strategist (and who can pull off pink hair, I salute you).
In this article on Neimen Lab, she suggests that journalism needs:
- More data: the advances in journalists using data are great, but they’re only a start
- More love for readers: again, there have been improvement in online reading experiences, but they can also be improved
- Distillation: journalists still need to know how to tell a story and pick the parts that are important.
(And she asks for more GIFs).
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